customers love to play games and win great stuff.
But that's not why successful companies run
contests, sweepstakes and games, year over year.
promotions grab your customers' attention, amplify
your message in a competitive market, build your brand
and deliver increased traffic and repeat sales. Contests,
sweepstakes and games aren't light-weight and no
one runs a promotion to give away prizes: It's about
strategies, tactics and results that go right to the