Here's
the "top line" on Games...
Why
run one?
A strong traffic & sales builder. Games offer "instant
gratification", immediate feedback, the chance to
"win on the spot"...and a compelling reason to come
back to play again! Additionally, prizes can be designed
to spur repeat visits. Tangible and fun to play, games
are more expensive than sweepstakes...but they deliver
measurable sales increases. Plus we use the game ticket
for more than "prize delivery" - we put every inch
of it to good marketing use.
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Defined ...
A game of chance, regulated by state lottery law,
the focal point is a tangible game piece - the game
piece might be data imaged under the cap, or on the
inside of packaging. It can also be a rub-off, "scratchier",
a pull-tab game card, or a "peel n' win" label on
a product. The odds of winning are defined at the
onset of the promotion based on the number of winning
game pieces "seeded" into total production run.
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What
you need: Security Printing
An
insured security printer who's "been around the block".
We work with a select number of security printers
-- using the one printer uniquely suited to your format.
Managing security printing, (from random/even construction
through security, verification codes, high tier seeding
& more), is a specialty -- our specialty. And here's
a nice departure: WE DON"T MARK UP SECURITY PRINTING.
We charge a fixed, one-time print management fee as
a visible line item in your service proposal. It's
fair and keeps the printing costs affordable for our
clients.
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Lots
of ways to play 'em ...
Instant
Win "Scratcher" Games - Instant games can
resemble "lottery" formats with a match 3 of 6, or
3 of 3 to win instantly. Familiar and entertaining,
each game card "shows off" all of the prizes in the
promotion.
De-coder
Games ("red
reveal") - Delivered by direct mail, statement stuffers,
magazine insert or by "street teams" at high traffic
events. A great way to draw customers in-store and/or
to a specific display. Prize image appears "scrambled"
until placed under the display where the prize image/message
is visible.
Continuity
Games - Collect parts of an image, words
or phrases; depending on promotion length, may use
a collection board. Used to sustain repeat traffic
over longer period; prizes in continuity games can
be cost effectively insured allowing you to offer
the "mega-million dollar" prizes.
Web
Game Cards - A strong tool to drive in-store
and web traffic simultaneously. Each game card has
a unique numbered codes - a code that is needed to
enter or win instantly at your website.
Q
& A Games - Each game card poses a question
and 2-3 answers; players "rub-off" to see if they've
made the right "pick". Great educational tool for
employee promotions; can also be used to familiarize
the customer with product features.
Bonus
Boosters - Add extra incentives for your
sales force during a key period, or for a new product.
Game cards with cash amounts are awarded based on
hitting sales targets.
Mystery
Discount - Drives retail traffic and purchases
on key day/weekends. Game cards offer discounts on
purchases from 5% up to 75% off. Delivered by direct
mail, customers can't rub-off until they present it
in-store to see how much they can save.
Peel
'n Win - On-the-cup or on-package promotions,
a multi-ply adhesive game label is produced in a security
print environment and applied during the packaging
process.
Bar-Code
Scanner Games - An "out reach' tool, similar
to the de-coder games, which drives traffic to a store
or display. Game pieces have a bar-code and customers
wand their cards at a bar-code reader to hear or see
what prize they've won.
In-Pack
Games - No worries when you place a game
card in-pack - we ensure our printers are working
with FDA approved inks, paper and over wrapping. .
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What
you can expect from us...
- Recommendations
for the type of game, how many tickets, distribution
options
- Game
card design - or design direction for your creative
staff
- Prize
structure "models" with prize, redemption & fulfillment
costs
- Print
Management with a fully insured, experienced security
printer
- On-site
seeding at packaging or product production facilities
- Guide
books and training materials for your staff
- Official
Rules, legal review, state filings
- Free
game pieces by mail
- Verification
of customers winning game pieces
- Winner
communication, affidavits, prize fulfillment
- Publicity/PR
winner photo shoot
Extra
Mile -- Pre-game analysis to post-game wrap, we put
games to work for our clients.
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