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Here's
the top line on Sweepstakes...
Why
run one?
Grab attention, "stand out" from competitors/clutter,
amplify your product's personality, highlight a product
launch, build a database. Cost effective and easy
to implement.
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Defined ...
Customers register in some form or fashion for a chance
to win. Legally defined as a "game of chance", sweepstakes
are regulated individually by each state's gambling
laws; some industries/products are more heavily regulated.
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Entry
methods tied to your marketing objectives ...
- Enter
at a store display
- Visit
and register at a web site
- Enter
with a text message
- Take
a product demo at your website
- Automatic
entry with a purchase
- Automatic
entry with use of a loyalty card
- Enter
by mail
- Visit
an exhibit or trade show booth
- Enter
with an 800# call
- With
a credit card sign-up
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Legal
points we'll watch...
If you have a purchase requirement to participate, we ensure the free entry method is communicated as required below. We'll also ensure copy doesn't over promise on the offer, plus ways to minimize bonding costs.
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What
you can expect from us...
- Suggestions
for smooth execution
- Verifying
legal compliance early -- in the planning stage
- Reviewing
your ad elements, writing/editing for "punch", clarity,
and compliance.
- All
legal tags & disclaimers required for media, packaging,
POS, mailers.
- Official
Rules of Play & Legal Review
- State
Filings/registrations/bonds
- Registration
form design, on-line and off-line
- Prize
suggestions/detailing
- Budget
recommendations for prizes
- Entry
collection -- by mail, on the web, by 800#
- Weekly
activity reporting
- Entry
merging from multiple entry methods
- Random
winner selection
- Winner
contact, notification, affidavits
- Prize
purchase and fulfillment
- Publicity
photo shoots for winners
Extra
Mile - the "go to" source for sweepstakes planning
through project management.
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