Here's
the "top line" on Contests...
Why
run one?
Tremendous brand reinforcement, contests communicate
very directly THE key reason to buy your product.
Attention grabbing with lots of PR opportunities at
the conclusion. Fewer entries than a sweepstakes,
simply because there is more time and thought involved
with entry -- but your entries will come from true
product enthusiasts.
return
to top
Defined ...
Entrants prepare and submit materials that meet the
criteria for judging outlined in contest rules. Winning
is based on skill, vs. chance and laws/regulations
are different. For example, bonding & registration
isn't required and you can require a purchase.
return
to top
Contest
topics ...
- Music/song
composition
- Video/film
productions
- Home
remodeling
- Business "make overs"
- Personal
"make overs"
- Success
stories
- Recipes
- Photos
|
- Name
a product or create a slogan
- Best
experience with your product/worst experience without
it
- An
innovative use of your product
- Most
in need of your product
- Identify
the core reason to buy your product -- and there's
your contest topic!
|
return
to top
What
you can expect from us ...
- Recommendations
on judging guidelines, judging method, judging panel
- Copy
for your advertising and contest elements -- compelling,
concise, clear
- Official
Contest Rules
- Legal review to ensure usage rights
- All
legal tags & disclaimers required for media, packaging,
POS, mailers.
|
- Entry
receipt, opening, pre-judging and final judging
- Winner
contact, affidavits, prize fulfillment
- Publicity
photo shoots
- Weekly
activity reporting
|
Extra
Mile - Contest construction and management made easy.
return
to top |